Semiotic Analysis of DVD covers
The
main image on the front cover on the DVD consists of what seems to be the main character 'Avatar'. Only half of the
protagonists face appears to be revealed,
creating a sense of ambiguity amongst the audience, to who the character is, and weather they are male of female. (
Barthes enigma code). The title itself 'Avatar' is written in a bold font along light blue colour palette,
hinting to a theme of the supernatural and potential adventure. There is an element of the gaze, which straightaway
engages the audience with the protagonist and the film.
Only half the face is seen in a extreme close up shot of the side of the face with a green/blue colour palette, which furthermore
engages the audience with the film DVD cover. The cover is quite s
imple yet so engaging with no tagline or another writing which shows how it is a
big mainstream film as it doesn't need any more than just the main imagine and title. The fact that there is no tagline on the cover could furthermore add to the sense of
ambiguity amongst the audience. The main image has
connotations of adventure and ambiguity, as the
audience are positioned to not entirely understand who the character is which may make them want to see the film.
Twentieth
Century Fox Film Corporation is an American film studio that is a subsidiary of
The Walt Disney Studios, a division of The Walt Disney Company. The studio is
located on the Fox Lot in the Century City area of Los Angeles.
The
main image consists of a male and female protagonist. The male protagonist, is clearly smartly dressed, whilst the female protagonist is dressed
elegantly. This could hint to the audience that the protagonists, have high profiled
jobs, and so are well established characters. The main background picture,
appears to be a skull. This could therefore hints to a death foreshadowing what might happen in the future. The main male protagonist ‘ James Bond’ is seen to be holding a gun
in his right hand, which could indicate to the audience, that the spy has a moral
duty to carry out a task, and could imply he is going to shoot someone. The well
established tagline ‘007’ is used to engage the audiences attention with the
DVD cover itself.
The back cover consists of a number of images of the man
himself, James Bond. James Bond is seen to evidently be wearing glasses
alongside a full black outfit, indicating to the audience, that he himself is
in fact a spy. The gaze, is evident within the DVD cover, engaging the
audiences attention towards the cover, and the characters themselves. There is many clear things which you will usually see on a dvd cover like the blurb, age rating and certificates and main actors in the film. The
use of their names on the poster can encourage a larger audience to come and
watch the film as they recognise the names. It is clear to see that this film is a mainstream film because of the lack of writing on the main front cover which shows it doesn't need it to attract an audience, the famous '007' promotes itself.
Columbia
Pictures Industries, Inc. is an American film studio and production company
that is a member of the Sony Pictures Motion Picture Group, a division of Sony
Entertainment's Sony Pictures subsidiary of the Japanese multinational
conglomerate Sony Corporation.
The
main colour used in this poster is pink which stands out and can catch people’s
eye. Even the red colours have a slight pinkness to them. This could also suggest
that love is a key theme/genre throughout the film. The sky in the poster is
pink and it is behind the main characters head. This means that perhaps the
main character has some sort of romance in the film. The use of a red car could
suggest that there is danger and action within the film. This is reinforced by
the red and blue lines next to the car as well as the lights in the cars behind
the red one. This could tell the audience that this is a film about criminals,
as red and blue lights are usually associated with the police. Crime is
furthermore reinforced by the gun being held by Jon Hamm in the poster. This
gun has connotations of violence. There is also another gun in the hand of Eiza
Gonzalez as well as tattooed onto Jamie Foxx’s hand whilst he is making the
shape of a gun with his hand. Reinforcing the idea that violence is present
throughout the entire movie and informs the audience of the genre of film.
The
layout of the poster draws the audience’s attention to the road and the cars.
This may have been done so that the audience know that this is a movie about a
getaway driver, and that cars and driving are very important. It sets up a
certain expectation for the audience and tells them more about the film. The
images of the cast tell you about the characters as well as who is in the film.
The audience sees that the character ‘Baby’ has earphones in, which is a key
plot point within the film. One character is wearing a suit, suggesting that he
is more empowered, as well as more professional like a business man. The text
informs the audience of the films name, as well as the director. The inclusion
of the directors name on the poster may be a way of them marketing the film as
it may lead to more ticket sales.
Working
Title is a British film and television production company owned by Universal
Pictures. The company was founded by Tim Bevan and Sarah Radclyffe in 1983. It
produces feature films and several television productions. Eric Fellner and Tim
Bevan are now the co chairmen of the company.
Media
Rights Capital is an American independent film and television studio founded by
Mordecai Wiczyk and Asif Satchu. Its work includes the television programs
House of Cards and Ozark as well as the films Ted and Baby Driver. It also
programmed Sunday night shows for The CW during the 2008—2009 season
The
title is in a black and white colour scheme. This evidently goes with the
background colour being black and white. The title is presented in bold capital
letters, e
ngaging the audience with the film poster, while he
main image
consists of a black male who appears to be trapped on a chair, as he looks up
in horror. This
indicates the films genre to the audience. The black and white colour
pallet
creates a vintage feel, for the audience, suggesting the theme/ topic
matter may be historical. The main title is written in a
white and black font
this could be to capture the audience’s attention. It can be read as ambiguous,
as it is not entirely evident about what the DVD cover is about. The main
protagonist is a black male, and this
enables the audience to identify
themselves within the film poster.
Blumhouse
Productions is an American film and television production company, founded by
Jason Blum. Blumhouse is known mainly for producing low-budget horror films,
such as Paranormal Activity, The Purge, Get Out, Insidious, Split, Happy Death
Day, Upgrade, Sinister, Halloween, and The Gift.
There
is a small amount of writing on this banner, this could be because the pictures
almost speak for themselves as they are so detailed. However, this could have
also been done to create suspense, as it does not give away a lot of
information, making people want to come and watch the movie. The logo is
the only symbol that appears on very poster. This logo looks like a dinosaur in
a world which may
imply some sort of "take-over" of the universe by
dinosaurs. This impression is given especially due to the dinosaur being 3D on
the logo. It is a very clear and mainstream poster which could easily go
onto buses and various places which could attract and audience straight away
Universal
Pictures is an American film studio owned by Comcast through the Universal
Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal.
The
film name is in the largest font as that is the most important thing on the
poster. The font size of the actor’s name is much smaller as it is not as
important as the name of the film. This poster uses a wide shot to show
all the characters and the setting. This wide shot helps to create a hierarchy
of sorts between the characters showing the most popular character at the front
of the picture. The use of the large character in the background could show
that he is a dominant character. The characters are not directly in the middle
of the poster but they are to the right or left of the centre. This helps to
draw the attention to these characters and then could allow the audience to see
the background behind them. It only has the title of the film on it and
the actor’s names which shows that this is enough to entice the audience because
it is a mainstream film.
This
poster uses a variety of colours to draw the attention of the audience. The use
of red, green, blue, orange, and grey creates an atmosphere in the poster. The
red colour connotes power and blood which relates to violence and death, these
are both things that are evident in action films. The contrasting grey could create
a dull atmosphere in the poster as it shows the run down setting the
protagonists are fighting in. This is conventional of action film posters as
the colours used will create contrasting themes, those being power and weakness
at the same time. The red showing the power while the grey could show the
weakness.
Marvel
Studios, LLC is an American film studio that is a subsidiary of The Walt Disney
Studios, a division of The Walt Disney Company.
Good Morning Britan
This
weekday morning programme offers the latest information in areas such as
entertainment, health and money. `Good Morning Britain' is the typical morning
news and talk show. It features a number of presenters, correspondents and
reporters covering what you should know to start your day before heading out
the door.
Good
Morning Britain's current main presenters are Piers Morgan,
Susanna Reid, Ben Shephard and Kate Garraway.
The beginning of the clip shows a medium close up of the presenters Piers Morgan and Susanna Reid are looking directly at the audience when opening - this straightaway creates a relationship with the audience as they are talking to them also. The dress code has clearly been thought about as their clothes are matching and contrast each others which i have noticed alot when watching good morning Britain. Piers posture doesn't seem very professional as it seems quite laid back with his arms folded which could show how this show is not supposed to be very formal but more about interacting with the audience.
The clip then cuts into a close up of someone they are interviewing, here they are interviewing Rosie from a reality tv show Love Island and asking about her experience. She is not looking at the camera at all throughout her time on screen however she is interacting with the presenters and is not shy or quiet it is clear to see she is comfortable in front of the camera.
The clip then zooms out into a wide shot of the studio showing all the presenters and the interviewer. The studio looks very professional and you can see the love island logo in the back on the screen to go with the topic of that time on the show.
They have edited in clips from love island so if there is audience that are watching in who ay not know what that that show is. This is allowing them to gage and interact with the presenters so they can have their own opinion on the debate.
Here we can see that this program is not only informational but entertaining as the presenter themselves are debating and arguing about the topic. It is clear to see that they are very laid back medium close up which may attract some audiences rather than watching something boring on a Monday morning before you go to work. I think this show works really well because its very entertaining for alot of audiences.
Columbia Film Studios
Columbia
Pictures Industries, Inc. (known as Columbia Pictures and Columbia,
and formerly CBC Film Sales Corporation) is an American film studio, production company and film distributor that is a
member of the Sony Pictures Motion Picture Group, a division of Sony
Entertainment's Sony Pictures subsidiary of the Japanese conglomerate Sony.
What would
eventually become Columbia Pictures, CBC Film Sales Corporation, was
founded on June 19, 1918 by Harry Cohn, his brother Jack Cohn, and Joe Brandt.
It adopted the Columbia Pictures name in 1924, and went public two years later.
In its
early years, it was a minor player in Hollywood, but began to grow in the late
1920's, spurred by a successful association with director Frank Capra. With Capra and others, Columbia became one of the
primary homes of the screwball comedy. In the 1930's, Columbia's major contract
stars were Jean Arthur and Cary Grant. In the 1940's, Rita Hayworth became the studio's premier star and
propelled their fortunes into the late 1950's. Rosalind Russell, Glenn Ford, and William Holden also became major stars at the studio.
https://www.sonypictures.com/
movies from 1980's they produced
1980s
- The Missing Link (1980)
- The Blue Lagoon (1980)
- Stir Crazy (1980) (last movie with the 1976 "Sunburst" logo)
- Used Cars (1980)
- Modern Romance (1981)
- Das Boot (1981) (distribution only; with Triumph Films)
- Death Wish II (1981)
- Stripes (1981) (1981-1993 logo appears with the current logo jingle)
- Neighbors (1981)
- Absence of Malice (1981)
- Annie (1982, plus a TriStar Television sequel in 1995 and a TV remake in 1999) (co-production with Rastar)
- Richard Pryor: Live on the Sunset Strip (1982) (co-production with Rastar)
- Tempest (1982)
- The Toy (1982)
- Tootsie (1982)
- Gandhi (1982) (distribution)
- The Big Chill (1983)
- Blue Thunder (1983)
- Christine (1983)
- Ghostbusters (1984) (and sequel in 1989)
- Body Double (1984)
- The Karate Kid (1984)
- Moscow on the Hudson (1984)
- Starman (1984)
- St. Elmo's Fire (1985)
- Fright Night (1985, and TriStar Pictures sequel in 1988)
- Stand By Me (1986)
- The Karate Kid, Part II (1986)
- Ishtar (1987)
- Roxanne (1987)
- The Last Emperor (1987) (distribution)
- The Beast (1988)
- The Big Blue (Le Grand Bleu) (1988)
- School Daze (1988)
- Casualties of War (1989)
- The Adventures of Milo and Otis (1989)
- She's Out of Control (1989)
- The Karate Kid, Part III (1989)
The logo has changed alot throughout the years. In 1992 a
new matte painting was made by artist Michael J. Deas. It was Jenny Joseph who
was the model for this updated version. Deas created an oil painting based on
her, which has been later digitised and animated. which is what it still is today.
Universal Film Studios
Universal
Pictures is an American film studio, owned by Comcast through its wholly owned
subsidiary NBCUniversal, and is one of Hollywood's "Big Six" film
studios. Its production studios are at 100 Universal City Plaza Drive in
Universal City, California. Distribution and other corporate offices are in New
York City. Universal Studios is a member of the Motion Picture Association of
America (MPAA). Universal was founded in 1912 by the German Carl Laemmle
(pronounced "LEM-lee"), Mark Dintenfass, Charles O. Baumann, Adam
Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane, and
Jules Brulatour.
It
is the world's fourth oldest major film studio, after the renowned French
studios Gaumont Film Company and Pathé, and the Danish Nordisk Film company.
Six of Universal Studios' films; Jaws (1975), E.T. the Extra-Terrestrial
(1982), Jurassic Park (1993), Despicable Me 2 (2013), Furious 7 (2015) and
Jurassic World (2015) achieved box office records, with the first three (which
were directed by Steven Spielberg) all becoming the highest-grossing film at
the time of its initial release.
